What the UK #socialhousing sector can learn from #gogglebox

Everybody loves a human interest story where the main character overcomes the odds against them. Perseveres through hardship to achieve their goal. Never gives up. Has self-belief, self-will and self-determination. It’s the basic tenet of the most popular books, films and TV. Think Shakespeare, Spielberg, J.K. Rowling, Tolkien or any blockbuster. Its human nature. And…